Auction website
Designed a bidding platform for premium phone numbers with exclusive serial patterns, where the core challenge was translating a transactional auction mechanic into an experience that felt premium rather than transactional. Focused on reducing bidding friction, surfacing auction status clearly in real time, and using visual hierarchy and restraint to signal exclusivity without overdesigning the flow.
Client
Skytel Group
2025
Telecommunications
UX/UI Designer - Solo Designer on Project
0->1 Product design
Challenge
Skytel wanted to launch a platform for auctioning premium phone numbers with exclusive serial patterns — a product category with no real precedent in the Mongolian market. There was no existing user behavior to build on, so the interface had to teach the auction model while feeling immediately intuitive. The design also needed to feel more premium and exclusive than Skytel's core brand identity, positioning this as a distinct, higher-end experience rather than an extension of the everyday telecom product line.
Results
The platform shipped as Skytel's first auction-based product, giving the company a new way to monetize premium number inventory through a self-serve digital experience — a fully new capability rather than an iteration on existing tools.
Process
Research & Analysis: Since auction-based platforms had no real precedent in the Mongolian market, I started by researching how similar international auction and bidding platforms structured their user flows, then identified which patterns would need to be simplified or re-explained for users with zero prior context.
Information Architecture: I mapped the core flow — from browsing available numbers to placing a bid to tracking auction status — keeping the structure as flat and predictable as possible so a first-time user could navigate it without guidance.
Wireframing & Prototyping: I moved from low-fidelity wireframes into interactive high-fidelity prototypes in Figma, iterating quickly under a tight solo timeline while testing the bidding and real-time status flows for clarity.
Visual Design & Style Guide: I built a distinct visual language — typography, color, and spacing — intentionally separate from Skytel's everyday branding, to signal that this was a premium, standalone experience rather than a standard telecom product.
Conclusion
This project reinforced how much of "premium" is about restraint and clarity rather than decoration — especially when introducing an unfamiliar interaction pattern to users for the first time. Designing solo and fast also sharpened my ability to make confident design decisions quickly without sacrificing usability.
